Adapt's history

Adapt was established in 1998 and can therefore be considered a veritable old-timer in the turbulent internet business. The 3 founders Tommy Davis, Peter Bloch and Carsten Anthonisen all had backgrounds in other internet agencies and shared a common belief in the importance of high-quality and service. At this time customers were queuing up to be part of the dotcom boom and many agencies were more concerned with making a quick once-off sale before moving on to the next customer. The solutions they created were of varying quality and it was money rather than professionalism that was their driving factor. The three founders were tired of this approach and wanted to do things differently. This was the start of Adapt.

Long-term quality solutions

Adapt develops long-term quality solutions of which we can be proud. The latest crazes and impressive but non-functional solutions are not what we are about. We want to create solutions that suit the individual customer – both at the time of creation and in the future. We want to create long-term relationships with our customers, relationships based on dialogue, honesty and professionalism. This means that we listen actively to the customer to be able to work with them to achieve the best results for their company.

A decisive strategy

In 2000 Kresten Wiingaard joined the company as a partner. Kresten brought us his strategic and business development skills. The strategy was firstly to develop Adapt as an organisation and thereby future-proof the company so we could do the same for our customers. Adapt grew organically and developed organisationally, something of which we are proud. We want to be the best at creating specially developed solutions for each of our customers in any given situation and we take our reputation seriously.

That’s why we survived the dotcom bubble

Unlike many similar internet agencies, Adapt decided not to grow using borrowed capital and ran Adapt based on traditional solid business acumen. We believed we had to earn money before we spent it! That was the principle that many internet agencies wished they had followed when the dotcom bubble burst. Up until and during the dotcom meltdown Adapt had built up a solid and loyal customer group, with turnover coming from more than 40 customers. This meant that we were nowhere near as vulnerable to changes in the market as the 80 percent of our competitors who went bankrupt by staking everything on the expectation of future financial growth.

Unchanged basic values

Adapt’s basic values remain the same to this day. We retain our customers by being honest, credible and having an ongoing dialogue about their business possibilities and limitations. We strive to ensure that our customers feel that they are in good hands and that their interests are taken seriously, plus that they can see the difference Adapt’s internet solution has made in black and white on the bottom line. We speak our minds and always work to seek out the customer’s core business and potential. We believe that is why our customers keep coming back. We are proud to say that we have never lost a customer to another internet agency – and we have never had a customer leave on bad terms.

Our future vision

We want to continue building up Adapt. For the benefit of our customers, their businesses, their employees and our own employees. And we want to continue doing so through professional pride. Adapt is a long-term project. We are in no rush to become the biggest. We just want to be the best! Our customers think we are on course. Read more about what our customers have to say about Adapt.